LinkedIn Training

LinkedIn is Professional Networking platform.  Professional Networking is very important for successful businesses and career growth of professionals. This course will teach you to build professional network and generate leads in LinkedIn Platform.

Learning Objective

  • Learn to use LinkedIn  to build professional network and conduct B2B and B2C marketing campaigns successfully in LinkedIn Platform

Learning Outcome

  • You can create your profile in LinkedIn Platform
  • Can Create company page and connect all your employees
  • Learn to to use LinkedIn Ads

Who can Learn:

  • Sales and Marketing Team Personnel
  • Micro, Small and Medium Business Owners
  • Real Estate Agents, Car Dealers, Travel Agents, Photographers etc.

Course Outline

Part 1: Digital Marketing Fundamentals
– What is Marketing?
– What is Digital Marketing?
– Mission and Vision
– Peter Drucker Questions
– AIDA
– SOSTAC

Part 2: LinkedIn Marketing

Linkedin Profile
– Make a professional Profile.
– Showcase your skills, credentials, and experience.
– Profile settings.
– Public URL for your profile

Professional Networking
– Invite/Accept/Remove Connections
– Follow Profiles and Companies
– Grow your network.
– Messaging and Blogging
– Groups

Companies
– Create your company page.
– Public URL for your company
– Promote products and services.
– Use analytics to know about followers.
– Interact with job seekers via premium service.
– Research other companies.

Part 3: LinkedIn Services
– Learning
– LinkedIn Advertisement
– Slideshare
– LinkedIn Packages

Training Methodology

The instructor led class room training will be conducted onsite and online.  It will be combination of lectures, demonstration and hands on practice.

 

 

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