This course will teach you the simple, powerful, quick and straight forward method to generate leads. No frills and No hi-tech jargon are used. The concepts are explained in simple language. The complete process is demonstrated in video format. Easy to learn and perform for anyone who is capable of using facebook page and spreadsheet application.
Learning Objective
- Learn to use Facebook Ads Manager to conduct B2B and B2C marketing campaigns successfully in Facebook Platform
Learning Outcome
- Learn to use Facebook Ads Manager to Create Campaigns, Ad Sets and Ads
- Learn to select Target Audience and create ads based on AIDA
- Learn to create forms and download leads
Who can Learn:
- Sales and Marketing Team Personnel
- Micro, Small and Medium Business Owners
- Real Estate Agents, Car Dealers, Travel Agents, Photographers etc.
Course Outline
Part 1: Digital Marketing Fundamentals
– What is Marketing?
– What is Digital Marketing?
– Mission and Vision
– Peter Drucker Questions
– AIDA
– SOSTAC
Part 2: Facebook Marketing organic
Facebook Profile
– Make a Profile.
– Showcase your skills, credentials, and experience.
– Profile settings.
– Public URL for your profile
Friends Networking
– Invite/Accept/Remove Friends
– Follow Profiles and Pages
– Grow your network.
– Messaging and Blogging
– Groups
Facebook Page
– Create your company page.
– Public URL for your company
– Promote products and services.
– Reviews
– Use analytics to know about followers.
– Interact with Audiences.
– Research other companies.
Part 3: Facebook Ads
Facebook Ads
– Ads Manager
– Campaigns and Budget
– Ad Sets, Target Audience and Scheduling
– Ads
– Lead Ads
Training Methodology
The instructor led class room training will be conducted onsite and online. It will be combination of lectures, demonstration and hands on practice.