Customer relationship management
Customer relationship management managing is a strategy for company’s interactions with clients and sales prospects. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.
CRM provides a complete set of CRM capabilities, such as
- Sales force automation
- Customer support & service
- Marketing automation
- Inventory management
- Activity management
- Security management
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